Promote your brand and products with a free multi-page site on Amazon.

This video showcases the performance of a U.S. advertiser's campaign.
Results shown here are not guaranteed in other marketplaces.

How to get started


Create pages for products and categories using predefined templates or drag-and-drop tiles.


Add videos, text, and images to tell your brand story and show your products in action.


Submit your Store for review. It will be examined within 72 hours.

Who can create a Store?

The creation of a Store is free of charge. Stores are available to business partners registered in the Amazon Brand Registry, third-party sellers and agencies representing them. You do not need to advertise on Amazon to create a Store.

How Stores works

Show off your brand history and products

Help shoppers discover your product catalogue and related products on Amazon.

Design your store—without the need to write code.

Reposition and drag tiles, or use default templates to create a custom, multi-page store without the need to write a line of code.

Get your own web address

Attract buyers to your store with advertisements on Amazon and marketing activities outside of Amazon using a single, easy-to-remember Amazon URL.

Stores insights

Use Stores insights to optimize your advertising campaigns.

Stores insights gives you an in-depth analysis of your store sales and traffic sources.

See stores made by other brands