The creation of a Store is free of charge. Stores are available to business partners registered in the Amazon Brand Registry, third-party sellers and agencies representing them. You do not need to advertise on Amazon to create a Store.
How Stores works
Show off your brand history and products
Help shoppers discover your product catalogue and related products on Amazon.
Design your store—without the need to write code.
Reposition and drag tiles, or use default templates to create a custom, multi-page store without the need to write a line of code.
Get your own amazon.it web address
Attract buyers to your store with advertisements on Amazon and marketing activities outside of Amazon using a single, easy-to-remember Amazon URL.
Use Stores insights to optimize your advertising campaigns.
Stores insights gives you an in-depth analysis of your store sales and traffic sources.