Sponsored Products

Help Amazon customers find and buy the products you sell on Amazon with advertisements displayed in search results and product detail pages.

This video showcases the performance of a U.S. advertiser's campaign.
Results shown here are not guaranteed in other marketplaces.

How to get started


Choose the products you want to advertise.


Decide which keywords to target and how much you want to offer for clicks.


You can start with a small budget and create an ad in minutes.

Who can use Sponsored Products?

Sponsored Products is dedicated to professional business partners, third-party sellers, book sellers, and agencies representing them. Products to be advertised must fall into one or more Buy Box eligible categories.

How Sponsored Products works

Be seen

Advertisements are displayed where customers can see them: on the first page of search results and product pages, providing an instant boost of visibility.

Increase sales

Sponsored Products helps you increase sales on Amazon by reaching customers looking for products like yours and directing them to your product.

Control costs

Ad pricing is cost-per-click, so you only pay when customers click on your ads. You can control how much you spend by setting your budget and choosing how much you offer for each click.