Sponsored Display enables you to quickly—in just a few clicks–set up display campaigns that run on Amazon. Simply select your audience, set your bid and daily budget, choose your product to advertise, and create your campaign. Ad creatives are automatically generated with the same familiar features as sponsored ads, including product image, pricing, badging, and star rating provide helpful product information to inform buying decisions. Ads link back to your product detail page, making it easy for customers to browse or buy.
Sponsored Display uses automation and machine learning to optimize your campaigns. Bids automatically adjust based on likelihood of conversion, while still allowing you to change your bid or pause your campaign. Bid controls will automatically decrease your bid if it is not necessary to bid at a higher level to convert to sale.