Sponsored Brands

Sponsored Brands is about ads that feature the brand logo, a personalized title, and up to three of your products. These ads appear in search results and help increase brand and product portfolio recognition.

This video showcases a U.S. advertiser's campaign performance.
Results shown here are not guaranteed in other marketplaces.

How to get started


Choose the products you want to promote.


Create your ad title and creative content with images.


Decide which keywords to target and how much you want to offer for clicks.


Submit your ad for review. It will be examined within 72 hours.

Who can use Sponsored Brands ?

Sponsored Brands is dedicated to professional sellers who are enrolled in the Amazon Brand Registry, third-party sellers, book resellers, and the agencies representing them.

How Sponsored Brands works

Increase your brand awareness

Sponsored Brands appear in search results to help shoppers discover your brand. Use custom messages to convey to customers the image you want for your brand.

Lead buyers to your products

Sponsored Brands is suitable when customers search for products to buy. When an Amazon customer clicks your brand logo, they are directed to a custom Store or personalized destination page. When you click on a product, it is directed to the product page.

Control costs

The pricing of ads is cost-per-click, so you only pay when customers click on your ads. You can control how much you spend by setting your budget and choosing how much you budget for each click.