Amazon DSP

Amazon DSP is a platform that allows advertisers to programmatically purchase display and video ads.

How Amazon DSP works

Access to an
exclusive audience

Use Amazon's exclusive audiences to reach your ideal audience both inside and outside Amazon.

Unique and
high quality inventory

Programmatically reach audiences on Amazon-owned apps and sites, and top publisher sites through direct Amazon Publisher Services inventory and third-party ad exchanges.

Brand protection

We use both our own and third-party solutions, from manual site reviews to real-time listings, to maintain high quality standards and ensure brand safety.

How it works

Amazon DSP is available both in self-service mode and as a managed service. Self-service customers have full control over their campaigns, without any management fees. The management service is a great solution for businesses that want to access Amazon DSP inventory with full service or limited programmatic advertising experience. Typically, the managed service requires a minimum charge of EUR 10,000.

To register for the Amazon DSP service, please contact an Amazon ad consultant.

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Common questions

Who can use Amazon DSP?

Amazon DSP is available to both advertisers who sell products on Amazon and those who do not. Amazon DSP is ideal for advertisers who want to programmatically purchase display and video ads and on a large scale.

What ads can I buy through Amazon DSP?

You can purchase display ads and video ads using Amazon DSP.