Amazon DSP is available to both advertisers who sell products on Amazon and those who do not. Amazon DSP is ideal for advertisers who want to programmatically purchase display and video ads and on a large scale.
Amazon DSP is available both in self-service mode and as a managed service. Self-service customers have full control over their campaigns, without any management fees. The management service is a great solution for businesses that want to access Amazon DSP inventory with full service or limited programmatic advertising experience. Typically, the managed service requires a minimum charge of EUR 10,000.
To register for the Amazon DSP service, please contact an Amazon ad consultant.